Shift was created on the promise to make riding fun, day in and day out. The ride you take with your friends at the local spot, the racetrack, your backyard, the desert or anywhere; having fun and keeping it real is what it's all about. Director: John Reynolds Producer: Cameron Baird Executive Producers: Markus Paulsen, Rob Salcedo and Josiah Damm Cinematography: John Reynolds, Clay Porter, Cameron Baird and Austin White Camera Assistant: Raphael Kluzniok Edited By: John Reynolds Post Production Audio: Keith White Colorist: Cameron Baird Aerials: Aerial Artists Music: Ajay Bhattacharyya metiscreative.tv

GIANT. ANDREW NEETHLING.

What does it take to be a World Cup downhill racer? And what's it like to come home and race on your home soil, in front of your home crowd? We follow South African National Champion Andrew Neethling and the rest of the Giant Factory Off-Road Team as they prepare for and race the first event of the 2012 World Cup downhill series in Pietermaritzburg. Get ready. It's going to be a wild ride.
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Client: Giant Bicycles
Production Company: Metis Creative
Director: Clay Porter
Executive Producer: An Le and Nate Riffle
Producer: Cameron Baird
Director of Photography: Clay Porter
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Editor: Clay Porter
Post Production Audio: Keith White
Colorist: Jake Blackstone
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Shot on the RED Epic, Sony EX1, Canon 7D and Contour Helmet Cam.